Dans les coulisses de la marque Les Joyaux D’Auré

Behind the scenes of the Les Joyaux D'Auré brand

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Hello team! Today, I take you with me behind the scenes of our brand Les Joyaux D'Auré. From the creation of the brand, to the concept through the manufacture of our jewelry. In this article, you will know everything about our history.

The creation of the Les Joyaux D'Auré brand

Our brand Les Joyaux D'Auré was created in 2019 by Aurélia and her partner Benjamin. The project is simple, to offer you different, original jewelry that does not respect any “traditional” jewelry code. Aurélia, the founder, has no training in the field of jewelry, however, she knows full well that she can make all women strong, seductive and courageous through her creations.

Her imagination allows her to design unique jewelry with a real personality. Each creation is imagined and designed by Aurélia . If you want to know more about the making of a piece of jewelry, I invite you to readthe detailed article on the creation of Les Joyaux D'Auré jewelry.

The making of jewelry


If Aurélia imagines and designs each jewel, our customers also play an important role in the making of new collections . Indeed, the founders have decided to create a Facebook page under the name of “Les Joyaux D'Auré, bijoux creations ”. This Facebook page aims to create a real link between our brand and our customers. For this, Aurélia unveils her sketches in preview and collects your opinions before launching the production. Many surveys are conducted to better understand your expectations and desires.


Each client can thus give her opinion, and even give ideas for future collections. Les Joyaux D'Auré is progressing step by step with you. You want a particular jewel, do not hesitate to give your ideas to Aurélia so that your jewel sees the light of day!


All the drawings are then sent to our production workshop . A production workshop found after several months of research. We wanted to find the best for the manufacture of their jewelry. The workshop then performs the wax casting using high-precision 3D printers . Once the model has been validated, all that remains is to start production!

The finishes are then done by hand: gilding, laying stones...

The quality of jewelry

All the jewels offered on the Les Joyaux D'Auré website are in 925 Silver in order to guarantee the durability of your jewels. The mention Silver 925 is affixed to each jewel. Each jewel is finished with an 18 carat Rose Gold plating - 1 micron . We are ultra transparent with you and want to share as many things as possible about our entrepreneurial adventure. Because if the brand works so well today, it's thanks to you!

Of course, as with all jewellery, it is important to take care of it in order to guarantee a longer durability. For this, we give you 5 tips to maintain your jewelry .

So if you too want to be part of our great adventure, do not hesitate to join us on our Facebook page! We look forward to hearing your opinion on future collections :)


See you soon in a new article,

The Jewels of Auré team

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