The founding piece of the Les Joyaux d'Auré brand is Aurélia! She is seen here checking samples. This is often the best time for a jewelry designer. To be able to touch, to see the pieces that you have imagined in your head and on a sheet of paper.
In 2019, accompanied by Benjamin, her partner in life and in the project, she created her jewelry brand Les Joyaux d'Auré. The objective, to create different, original jewels by not respecting any code of traditional jewellery.
Aurélia's words: "I have the intimate conviction that women are at the heart of my creations. I want to create jewelry so that every woman loves herself, feels beautiful, seductive, that she walks with her head held high I imagine a jewel as a super power, that every woman is an everyday super-woman. And it's not just an image. To juggle between work, family, sport, women must multiply .
Having no background in jewelry, I now think that's an incredible strength. My only limit is my imagination. Early customers quickly told me that they had finally found themselves in a jewelry brand. Authentic and Different.
My desire is to make no compromise between the originality of the creations and the quality. I learned and grew by your side, it is thanks to you that this project continues every day. Thank you again for trusting me, in complicated times and the joys of everyday life.
I continue to imagine jewelry every day, thinking of Chloé, Magalie, Coralie who feel more beautiful than ever with the creations of Les Joyaux d'Auré.
To learn more about the creation of jewelry, go here.